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Delivered a high-performance insurance platform for one of Malawi's leading life insurance providers, establishing a credible digital presence for retail and institutional markets.
Client: NICO Life Insurance
The Brief
NICO Life Insurance is one of Malawi's most established life insurance providers. Their digital presence did not reflect the credibility and scale of the business, creating a gap between their institutional reputation and what prospective clients encountered online.
I was engaged to redesign and rebuild the platform with a focus on trust, clarity, and conversion — producing a site that could serve both retail policy-seekers and the institutional partners NICO Life relies on for distribution.
The engagement covered platform architecture, content strategy, visual design, and technical delivery — with a specific requirement for compliance-appropriate framing of all financial product information.
The Approach
Insurance is a trust-dependent sector. I structured the information hierarchy around proof of financial stability, regulatory standing, and track record before any product information.
I designed clear product pages for each insurance line — life, health, group — with benefit tables, eligibility criteria, and clear call-to-action paths to enquiry.
All financial product copy was structured to meet standard insurance regulatory requirements, with appropriate disclaimers and professional guidance language.
Built on a high-performance Next.js stack with sub-second load times — critical for markets where mobile internet performance is variable.
Designed mobile-first for the Malawian market where the majority of internet access is via mobile device.
The System Built
A performance-first insurance platform with a headless CMS for policy updates, mobile-optimised across the full product range.
Tech Stack
Selected Screens

Platform homepage

Product pages

Enquiry flow
The Outcome
< 1.5s
Page load time
mobile, 4G
98
Lighthouse Performance score
100%
mobile-responsive
across all product pages
Built With
See it live
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If this work resonates with what you are trying to build, I would like to hear about it. Every engagement begins with a direct conversation — no sales pitch, no junior hand-off.
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