Question 1

What is the minimum budget for a Google Ads campaign?

Accepted Answer

There is no fixed minimum — but there is a practical minimum below which campaign data is insufficient to optimise effectively. For most South African B2B markets, I recommend a minimum monthly ad spend of R5,000–R10,000, with additional budget for campaign management. I provide honest guidance on whether your budget is sufficient for the results you are expecting.

Question 2

How is your digital marketing different from a standard agency?

Accepted Answer

You work directly with me — not an account manager who relays instructions to a junior team. I design the strategy, set up the campaigns, write the copy, and manage the optimisation. This eliminates the communication overhead, strategy dilution, and quality inconsistency that plague most agency relationships.

Question 3

Can you manage social media marketing alongside paid advertising?

Accepted Answer

Yes. I offer integrated digital marketing management covering organic social content, paid social advertising, Google Ads, and email marketing — run as a unified system rather than disconnected tactics. An integrated approach almost always outperforms siloed channel management.

Question 4

How do you report on campaign performance?

Accepted Answer

I provide monthly performance reports covering spend, impressions, clicks, conversions, cost per acquisition, and revenue attribution where trackable. I avoid vanity metrics in reporting — every number I present is tied to a business outcome. I also flag what is not working as clearly as what is.

Question 5

Do you run digital marketing campaigns for Southern African markets outside South Africa?

Accepted Answer

Yes. I have run campaigns targeting audiences in Zimbabwe, Botswana, Namibia, Zambia, and across the pan-African diaspora in the UK and EU. Targeting, creative, and messaging are all adapted to the specific market context.

Social advertising that generates qualified leads.

Every element is part of a wider system

Audience Targeting

Creative Testing

Retargeting Campaigns

Budget Optimisation

Conversion Tracking

Performance Reports

How I Approach This

The Conversation

The Review

The Engagement

Every system I build works together.

Working on something ambitious?