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I build scalable platforms, conversion-optimised product architectures, and automated marketing systems that turn browsers into buyers and buyers into repeat customers.
What This Involves
Each component is designed to generate compounding results over time — not isolated deliverables that sit idle.
Scalable ecommerce platforms built for performance — fast load times, secure checkout, and infrastructure that handles growth without breaking.
Conversion-focused product pages with structured data, compelling copy, and technical SEO foundations that drive organic traffic.
Streamlined checkout flows, cart abandonment recovery, and payment integration designed to minimise friction and maximise completion.
Email sequences, retargeting campaigns, cross-sell triggers, and customer lifecycle automation that drive repeat purchases.
Integration with inventory management, shipping providers, and fulfilment systems for seamless operational coordination.
Custom dashboards tracking revenue, conversion rates, customer lifetime value, and campaign ROI across all channels.
Every engagement follows a structured, outcome-focused framework.
An honest, direct dialogue to establish whether the engagement makes sense for both parties. I listen, assess, and tell you plainly whether I am the right person to help.
A structured assessment producing a clear picture of what needs to be built, what it involves, and what it will cost. No surprises.
Projects scoped and delivered against defined outcomes. You have direct access to me throughout — no hand-offs, no disappearing acts.
South African ecommerce is growing faster than most other emerging markets and still has significant headroom compared to penetration rates in the UK or US. This creates a specific opportunity: the platforms that build strong organic search visibility and conversion infrastructure now will hold those positions as the market grows. The businesses that delay will face the same competitive density that has made UK and US ecommerce so expensive. I build ecommerce systems for this moment. The technical foundations — platform choice, page speed, structured data, checkout optimisation — matter now more than they have ever mattered, because the search algorithms that will determine who wins the next five years of organic traffic are already running and already indexing your site. The two most common failure modes I see in South African ecommerce: building on platforms that cannot scale (and discovering this at the worst possible moment), and treating conversion optimisation as a future priority rather than a day-one requirement. Both are expensive to fix retrospectively. The right time to build on the right foundations is before you need them.
Revenue growth in ecommerce is the product of three multiplying variables: traffic × conversion rate × average order value. Most businesses focus almost exclusively on traffic and ignore the other two. This is the most common reason ecommerce marketing spend fails to produce proportional revenue growth. I build systems that address all three. Traffic comes from a combination of organic search visibility — built on properly structured product pages, category page SEO, and editorial content that attracts links — and paid channels that are set up correctly with proper conversion tracking and audience segmentation. Conversion rate is addressed through checkout design, product page structure, trust signal placement, load time optimisation, and mobile experience quality. A South African ecommerce site with a 1% conversion rate that improves to 2% has doubled its revenue without acquiring a single additional visitor. Average order value is addressed through product recommendation architecture, bundle offers, cross-sell logic, and post-purchase upsell systems — all implementable as automation workflows that operate without manual intervention. The marketing automation layer — abandoned cart recovery, post-purchase sequences, win-back campaigns, and loyalty programmes — is what separates ecommerce businesses that extract full value from their customer base from those that perpetually pay to re-acquire customers they have already won.
Explore All Services
I work primarily with Next.js-based headless ecommerce (best for performance and custom experience requirements), Shopify (best for businesses that need a proven platform with extensive app ecosystem), and WooCommerce (for businesses already on WordPress). Platform choice depends on your product complexity, technical requirements, budget, and long-term growth expectations. I advise on platform selection as the first step in any ecommerce engagement.
South African payment integration typically involves Peach Payments, Ozow, PayFast, or Yoco, depending on the business model and customer profile. I have integrated all of these. For cross-border businesses, Stripe is available with South African acquiring. I handle payment integration as part of the full platform build, not as an add-on.
For a new ecommerce store, meaningful organic traffic typically begins at four to six months for long-tail product keywords, and six to twelve months for competitive category keywords. The timeline is faster for businesses launching in underserved niches. The technical and structural foundations must be correct from launch — retroactive fixes cost more and take longer.
Yes. Common integrations include Cin7, Sage, and Shopify POS for inventory management, with real-time stock level updates to the ecommerce front-end. The integration approach depends on what your inventory system exposes via API or webhook. I assess the options and recommend the most reliable path.
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Let's talk about what I can build for your organisation.