Search Engine Optimisation

Structured audits that reveal what is actually holding your site back.

A comprehensive assessment of your site's technical health, on-page structure, content quality, and competitive positioning — delivered with clear priorities and actionable recommendations.

What This Involves

Every element is part of a wider system

Each component is designed to generate compounding results over time — not isolated deliverables that sit idle.

Technical Health Assessment

Crawl analysis, indexation review, Core Web Vitals audit, and rendering diagnostics to identify structural issues affecting visibility.

On-Page Analysis

Title tags, meta descriptions, heading structure, internal linking, and content quality assessment across your entire site.

Competitor Benchmarking

Side-by-side comparison of your technical profile against your top organic competitors — identifying gaps and opportunities.

Content Gap Analysis

Mapping your existing content against search demand to identify high-value topics you are not currently covering.

Backlink Profile Review

Assessment of your link profile's quality, diversity, and risk — including toxic link identification and disavow recommendations.

Prioritised Action Plan

A clear, ranked list of improvements with estimated impact and implementation complexity — so you know exactly where to start.

How I Approach This

Every engagement follows a structured, outcome-focused framework.

01

The Conversation

An honest, direct dialogue to establish whether the engagement makes sense for both parties. I listen, assess, and tell you plainly whether I am the right person to help.

02

The Review

A structured assessment producing a clear picture of what needs to be built, what it involves, and what it will cost. No surprises.

03

The Engagement

Projects scoped and delivered against defined outcomes. You have direct access to me throughout — no hand-offs, no disappearing acts.

Working on something ambitious?

Let’s talk about what I can build for you.