SEO Foundations
SEO
Search Engine Optimisation — the practice of improving a website's visibility in organic search engine results to drive qualified traffic.
SERP
Search Engine Results Page — the page displayed by a search engine in response to a query, containing organic results, ads, and rich features.
Organic Traffic
Website visitors who arrive through unpaid search engine results, as opposed to paid advertising or direct visits.
Keywords
Words and phrases that users type into search engines. Keywords are the foundation of SEO strategy and content planning.
Search Intent
The purpose behind a search query — whether informational, navigational, commercial, or transactional.
Ranking
The position of a web page in search engine results for a specific query. Higher rankings typically drive more traffic.
Indexation
The process by which search engines discover, crawl, and store web pages in their database for retrieval in search results.
Algorithm
The complex set of rules and signals search engines use to determine which pages to rank and in what order for any given query.