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Google's free business listing tool that manages how a business appears in Google Search and Maps local results.
The map and three business listings displayed at the top of Google search results for local queries.
Name, Address, Phone Number — the core business information that must be consistent across all online directories and listings.
Any online mention of a business's NAP information, typically on directories, social platforms, and industry-specific listings.
Search terms that include geographic modifiers — city names, 'near me', or location-specific service queries.
The quantity, quality, velocity, and diversity of customer reviews on Google and other platforms that influence local rankings.