Glossary
Links & Authority
Backlink
A link from another website to yours. Quality backlinks from authoritative sites are a significant ranking factor.
Domain Authority
A metric estimating how likely a website is to rank in search results, based on the quality and quantity of its backlink profile.
Anchor Text
The clickable text of a hyperlink. Anchor text provides context to search engines about the content of the linked page.
Link Building
The process of acquiring hyperlinks from other websites to your own, to improve search engine rankings and referral traffic.
Nofollow
An HTML attribute that tells search engines not to pass authority through a link, typically used for paid or user-generated links.
Referring Domain
A unique website that links to your site. The number and quality of referring domains is a key authority signal.