Digital Marketing & Analytics
PPC
Pay-Per-Click — an advertising model where you pay each time someone clicks on your ad. Google Ads is the most common PPC platform.
CPC
Cost Per Click — the amount you pay for each click on a pay-per-click advertisement.
CPL
Cost Per Lead — the average cost of acquiring a single lead through a marketing campaign or channel.
ROAS
Return On Ad Spend — the revenue generated for every unit of currency spent on advertising.
Conversion Rate
The percentage of website visitors who complete a desired action — form submission, purchase, phone call, or download.
Attribution
Determining which marketing channels and touchpoints contribute to a conversion or sale.
Bounce Rate
The percentage of visitors who leave a website after viewing only one page, without taking any further action.
Lifetime Value
The total revenue a customer generates over the entire duration of their relationship with your business.