Glossary
AI & Search Visibility
AI Overview
AI-generated summary answers that appear at the top of Google search results, synthesising information from multiple sources.
SGE
Search Generative Experience — Google's AI-powered search feature that provides conversational answers to queries.
LLM
Large Language Model — the AI technology (like GPT) that powers conversational AI, content generation, and search summarisation.
Generative AI
AI that creates new content — text, images, code — based on patterns learned from training data.
AI Optimisation
Adapting SEO strategy to ensure visibility in AI-generated search results and conversational AI platforms.
Prompt Engineering
The practice of designing effective inputs for AI systems to produce desired outputs.