Paid media management that maximises every rand of spend.
Full-service pay-per-click management across search and social platforms — with the strategic oversight, technical precision, and transparent reporting your investment deserves.
What This Involves
Every element is part of a wider system
Each component is designed to generate compounding results over time — not isolated deliverables that sit idle.
Multi-Platform Strategy
Coordinated paid media across Google Ads, Microsoft Advertising, and social platforms — with budget allocation based on performance.
Campaign Architecture
Structured campaigns with proper separation of intent, audience segments, and objectives for precise control and optimisation.
Bid & Budget Management
Strategic budget allocation and bid management that maximises conversions within your investment parameters.
Quality Score Optimisation
Improving ad relevance, landing page experience, and expected CTR to reduce costs and improve ad positions.
Conversion Tracking
Comprehensive conversion tracking setup — phone calls, form submissions, purchases — with proper attribution modelling.
Monthly Reviews
Detailed monthly performance reviews with analysis, insights, and strategic recommendations for the period ahead.
How I Approach This
Every engagement follows a structured, outcome-focused framework.
The Conversation
An honest, direct dialogue to establish whether the engagement makes sense for both parties. I listen, assess, and tell you plainly whether I am the right person to help.
The Review
A structured assessment producing a clear picture of what needs to be built, what it involves, and what it will cost. No surprises.
The Engagement
Projects scoped and delivered against defined outcomes. You have direct access to me throughout — no hand-offs, no disappearing acts.
Working on something ambitious?
Let’s talk about what I can build for you.