Question 1

What is the minimum budget for a Google Ads campaign?

Accepted Answer

There is no fixed minimum — but there is a practical minimum below which campaign data is insufficient to optimise effectively. For most South African B2B markets, I recommend a minimum monthly ad spend of R5,000–R10,000, with additional budget for campaign management. I provide honest guidance on whether your budget is sufficient for the results you are expecting.

Question 2

How is your digital marketing different from a standard agency?

Accepted Answer

You work directly with me — not an account manager who relays instructions to a junior team. I design the strategy, set up the campaigns, write the copy, and manage the optimisation. This eliminates the communication overhead, strategy dilution, and quality inconsistency that plague most agency relationships.

Question 3

Can you manage social media marketing alongside paid advertising?

Accepted Answer

Yes. I offer integrated digital marketing management covering organic social content, paid social advertising, Google Ads, and email marketing — run as a unified system rather than disconnected tactics. An integrated approach almost always outperforms siloed channel management.

Question 4

How do you report on campaign performance?

Accepted Answer

I provide monthly performance reports covering spend, impressions, clicks, conversions, cost per acquisition, and revenue attribution where trackable. I avoid vanity metrics in reporting — every number I present is tied to a business outcome. I also flag what is not working as clearly as what is.

Question 5

Do you run digital marketing campaigns for Southern African markets outside South Africa?

Accepted Answer

Yes. I have run campaigns targeting audiences in Zimbabwe, Botswana, Namibia, Zambia, and across the pan-African diaspora in the UK and EU. Targeting, creative, and messaging are all adapted to the specific market context.

Paid media management that maximises every rand of spend.

Every element is part of a wider system

Multi-Platform Strategy

Campaign Architecture

Bid & Budget Management

Quality Score Optimisation

Conversion Tracking

Monthly Reviews

How I Approach This

The Conversation

The Review

The Engagement

Every system I build works together.

Working on something ambitious?